Facebook Ads

Need help with Facebook Ads? Learn the common mistakes, best practices, solutions and advice.

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28 articles in this collection
Written by Matthew Pattoli and Grant Cooper
KPI (Key Performance Indicators) FAQ's

My Cost per lead (CPL) is out of KPI

My cost per lead is too high.
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Written by Matthew Pattoli
Updated over a week ago

My cost per click (CPC) on Facebook is out of KPI

My cost per click is high and outside of the KPI in the program.
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Written by Matthew Pattoli
Updated over a week ago

My Cost per acquisition (CPA) is outside of KPI

My cost to acquire a new member is very low (CPA).
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Written by Matthew Pattoli
Updated over a week ago

My appointment conversion rate (ACR) is outside of KPI

My appointment conversion rate is low and appointments from Facebook are not converting to a sale.
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Written by Matthew Pattoli
Updated over a week ago

My appointment show up rate (SUR) is out of KPI

My appointment show up rate for Facebook ads is low.
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Written by Matthew Pattoli
Updated over a week ago

My Cost per booked appt. (CPB) is out of KPI

My cost per booked appointment (CPB) is too high.
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Written by Matthew Pattoli
Updated over a week ago

My click through rate (CTR) on Facebook is out of KPI

My click through rate (CTR) is outside of the normal KPI of the program.
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Written by Matthew Pattoli
Updated over a week ago

My KPI’s are outside of the student benchmark range

My facebook ads are not performing well and I have a high cost per lead.
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Written by Matthew Pattoli
Updated over a week ago

My Cost per 1k impressions (CPM) on Facebook is out of KPI

My cost per 1k impressions on Facebook is out of the KPI of results in the program.
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Written by Matthew Pattoli
Updated over a week ago