Open your Facebook Ads manager
Navigate to audiences.
Select the blue button ‘Create Audience’ and then ‘Saved Audience’.
Name your audience ‘Broad’.
Under locations, enter your business address and with a 7 mile radius.
Under age, select age range 23 - 55. The age range is subjective to your business. The goal is to choose a broad age range based of your current member data.
Do not enter any information in the detailed targeting section.
Click ‘Create Audience’.
This audience is now saved in your audiences tab and can be used in the ad creation process.