Instructions

  1. Log in to your Facebook Ads Manager and select Audiences

  2. Audiences are in the dropdown menu in your Business Manager at the top left side of the screen

  3. Click on Create Audience and select ‘Custom Audience’

  4. Select ‘Website Traffic’ 

  5. Select your target audience from the dropdown menu: a) Anyone who visits your website b) People who visit specific pages c) People visiting specific web pages but not others d) People who haven’t visited in a certain amount of time e) Custom combination

  6. Place your pixel code on your website (main website and landing page)

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